Winning over people's 'Hearts & Minds' to the safety cause can be difficult. There has to be a consistency of purpose, focus and execution in continually striving to improve safety. In other words, strong 'Safety Leadership'  creates and maintains positive safety perceptions among the entire workforce. In turn, this motivates people to behave safely, so that a collective commitment to 'safe working' becomes the norm.

People's safety values, beliefs and attitudes are entirely dependent upon experiencing an effective Safety Management System and other people's safety behavior. This is because one negative outweighs ten positives. If just one 'critical' corrective action is not completed, or a manager ignores someone behaving unsafely, people believe the company is not entirely serious about improving safety. In turn, this de-motivates people to work safely.   

To discover people's views about the effectiveness of safety in their company, BSMS uses scientifically validated safety culture assessments. The results are used to help determine an organization's overall 'safety culture profile' and point the way forward to 'world-class' safety performance.

We also conduct [1] 'Safety Culture Planning' Exercises to identify perceived safety needs; and, [2] 'Safety Leadership Workshops' to sharpen people's leadership skills to facilitate a company's journey to world-class safety performance.